Friday, November 18, 2005

On-demand movie downloads available via P2P Distribution

I believe that peer-to-peer is the future of content distribution over Web. In a progressive step, NBC Universal has agreed to make few movies available for on-demand downloading via peer-to-peer distribution early next year. The P2P technology partner is Wurld Media.

The business model built around P2P might be in a nascent stage as of now. But, with the proliferating bandwidths and aging traditional business models, it is poised to evolve.

From a news item at Reuters, the proposed revenue model goes like this-
Peer Impact users will be able to view the films for a 24-hour period once they hit the "play" button on their computers. The file will remain on a user's computer for 30 days in an effort to hasten the download speeds of other Peer Impact users who purchase the same titles, because P2P gains speed and efficiency with each additional copy of content on the network.

Consumers log on to the secure network, where they can preview clips of all available content. Payment is due upon checkout...


At 3:11 PM, Anonymous Anonymous said...

Why in the world do you think I will share my bandwidth with NBC or content owners? If they want let them create Buffers or tie up with TELCOS to create distribution points.

At 12:02 AM, Blogger Brajesh said...

Dear anonymous, read on.

Firstly, isn't the arrangement mutual? If you won't let content provider use your bandwidth, the cost of content distribution is bound to go up. The increased costs will have to be recovered though increased subscription charges or adverts. Do you suggest an alternative other than pirating?

Secondly, there will always be a limit to the number of distribution points, if they are managed through tie ups by the provider. Plus, those peers could be ineffective in many cases e.g. NAT, firewall. Distributed peers facilitate faster content distibution. Now, you won't mind getting faster downloads at the cost of some bandwidth sharing, would you.

Moreover, probably NBC can manage to esablish distribution points, but what about independent content providers e.g. writers, indie music bands, professors.

At 2:20 AM, Anonymous Anonymous said...

abe ghar aana to khaana lete aana...


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